58 pages • 1 hour read
Paco UnderhillWhy We Buy: The Science of Shopping
Paco UnderhillNonfiction | Book | Adult | Published in 1999A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Essay Topics
1.
Describe briefly the “Big Three” attributes of retailing, and for each give an example of how it can go awry in a store.
2.
Historically, men haven’t been much involved in shopping, but in recent decades they have begun to participate more. Explain two reasons for this trend.
3.
Retailers often save money by reducing staffing at their stores, but doing so this can lead to reduced store revenues. Why is this so? Explain using two examples.
