Steve Jobs

Following the success of the iPod, Jobs believed the next best idea was a phone with touch screen technology and a sleek, minimalistic design. After an arduous process to find the best materials, and even a painful redesign as the design team thought it was finished, the iPhone went on sale in June 2007. By 2010, as Isaacson notes, “Apple had sold ninety million iPhones, and it reaped more than half of the total profits generated in the global cell phone market” (474). Once again, under Jobs’s supervision, Apple had released a paradigm-breaking product, one that would literally change the world.

In 2008, Jobs’s cancer returned, and in 2009 he was forced to get a liver transplant, during which he almost died. Throughout his health struggle, the press speculated the truth about Jobs’s health issues, which were shrouded in secrecy and kept away from the public eye. After Jobs recovered from his liver transplant, his feisty and incisive temperament remained unaltered; he wasn’t ready to let go of Apple, of the company he had created and taken to unimaginable heights. And after the success of both the iPod and the